Masterclass in Websites & Landing Pages

Tolis Aivalis, MANAGING PARTNER, AIVAL.COM
Yannis Elpidis, MANAGING PARTNER, DARKPONY DIGITAL

Outcomes of this websites & landing pages training
After completing this course you will be able to immediately:

• Understand the features of all demonstrated platforms, networks and tools.
• Identify problems, plan and develop problem-solving strategies which you can optimize.
• Create cohesive, persuasive content or creatives and distribute it to others.
• Evaluate all different insights, analytics, metrics and relevant KPIs.
• Sell services to your customers, setup and manage their accounts.
• Get a job and apply everything you know.

Syllabus
This is an advanced training which offers thorough step-by-step lectures, tutorials and hands-on exercises on all strategies, tools and practices in order to coordinate or optimize the design & development of any website or e-shop by working with design & development agencies.

Benefits of this websites & landing pages education

• Start a career as a Websites Professional
• Access hundreds of job positions and immediately work. This is your best step towards a certified professional position. We support you during your training and after your graduation so you can achieve your goals. Our reputation within the industry will give you an automatic head start. Our graduates are seen as the most employable in the country. Secure a solid future with this highly-demanded skill-set.

Topics for this websites & landing pages course

Course Introduction

• Course welcome & overview
• Course introduction - your account
• Course introduction - interacting with us

Working with web & mobile developers

• How to work with web designers & developers for your website
• Working with developers - Website types
• Working with developers - Domain names
• Working with developers - Website hosting
• Working with developers - Website secure certificate
• Working with developers - Website structure & layout
• Working with developers - Website usability
• Working with developers - Website content
• Working with developers - Finding web design agencies
• Working with developers - Getting a web design proposal
• Working with developers - Signing a web design contract
• Working with developers - The web design & development process
• How to design a website mockup with Moqups.com
• Moqups.com - Create a website structure
• Moqups.com - Create a webpage layout
• Moqups.com - Summary

Website management platforms

• How to use website management platforms
• The content management systems (C.M.S.)
• How we use a content management system (C.M.S.)
• The online ready to use content management systems (C.M.S.)
• The e-commerce extensions for a C.M.S.
• The complete e-commerce platforms
• What the e-commerce platforms offer
• The website themes
• The website plug-ins & extensions
• How to build a website with WordPress.org
• WordPress.org - Setup
• WordPress.org - Dashboard
• WordPress.org - Users & settings
• WordPress.org - Media
• WordPress.org - Pages & posts
• WordPress.org - Comments
• WordPress.org - Menus
• WordPress.org - Themes & extensions
• WordPress.org - YOAST S.E.O. plugin
• How to build a website with WordPress.com
• WordPress.com - Create website
• WordPress.com vs WordPress.org
• How to build an eshop with Shopify.com
• Shopify.com - Create online store
• Shopify.com - Products
• Shopify.com - Collections
• Shopify.com - Customers
• Shopify.com - Orders
• Shopify.com - Analytics
• Shopify.com - Marketing
• Shopify.com - Discounts
• Shopify.com - Extensions (apps)
• Shopify.com - Themes
• Shopify.com - Pages & blog posts
• Shopify.com - Navigation
• Shopify.com - Settings
• Shopify.com - Dashboard

Websites conversion rate optimization (CRO)

• How to optimize your website landing pages
• Landing pages - How they work
• Landing pages - Headline
• Landing pages - Video
• Landing pages - Call to action button (C.T.A.)
• Landing pages - Benefits & incentives
• Landing pages - Social proof
• Landing pages - Lead generation form
• Landing pages - How we monitor them
• Landing pages - How we optimize them
• How to optimize your pages with Hotjar.com
• Hotjar.com - Connect your website
• Hotjar.com - Heatmaps
• Hotjar.com - Recordings
• How to optimize your e-shop
• Optimize your e-shop - Main page
• Optimize your e-shop - Products category page
• Optimize your e-shop - Product page
• Optimize your e-shop - Cart
• Optimize your e-shop - Check-out page
• Optimize your e-shop - Importance of check-out page
• Optimize your e-shop - Marketing automations after sales
• The websites section summary

Course Epilogue

Industry-recognized credentials
After completing 80% of your videos to watch, you are given a professional certificate.

Video on demand education
Study 100% online and learn from the comfort of your home with pre-recorded learning. Start and stop anytime you want, any hour of the day and complete the course at your own pace. Videos are constantly updated.

Award winning
Awarded as the Best Digital & Social Media Marketing Education in Greece, by Social Media World and Best Digital Marketing E-learning Course in Greece, by Education Leaders Awards.

Curriculum academic level
This exceptional course has a level of EQF 6 training program. Includes all the platforms, tools, strategies, tactics, best & bad practices, costs, pricing, key performance indicators, metrics, glossary and job positions.

Access to our instructors during your training
Ask questions and share your work with our instructors in a private Facebook group.

Access to files during your training
Access to unique presentations & bonus files, which are updated daily.

Lifetime free bonus events
Join monthly Q & A events and quarterly mix & match events, so you don’t miss the fun of networking.

Lifetime alumni discounts
Get special prices for all our educational programs after you graduate.

Lifetime business opportunities
Connect with professionals or customers in our powerful community and access business specs and projects.