Η Knowcrunch είναι ένας διεθνής οργανισμός που παρέχει υψηλού επιπέδου εκπαίδευση πάνω στο digital marketing από το 2013. Το Masterclass in Digital & Social Media Marketing βραβεύεται επί σειρά ετών ως η καλύτερη εκπαίδευση για Digital & Social Media marketing στην Ελλάδα. Το έχουν παρακολουθήσει πάνω από 4,000 στελέχη, επιχειρηματίες, media, agencies και influencers. Η ύλη ανανεώνεται καθημερινά και καλύπτει το σύνολο των καναλιών, των στρατηγικών και εργαλείων του digital marketing. Όταν κάποιος ολοκληρώσει το course, δίνει εξετάσεις για να πάρει το πολυπόθητο Professional Diploma in Digital & Social Media Marketing της Knowcrunch - την πιστοποίηση που ζητά όλη η αγορά. Αφού κάποιος ολοκληρώσει το course, μπορεί όχι μόνο να εφαρμόσει άμεσα όσα έμαθε αλλά μπορεί και να παρέχει υπηρεσίες σε άλλους!

Θεματικές ενότητες
Το πρόγραμμα σπουδών που ανανεώνεται καθημερινά καλύπτει πλήρως τις ενότητες:

• The best digital marketing e-learning course
• Course introduction & welcome
• The marketing fundamentals
• The digital marketing fundamentals
• The customer journey & funnel
• The digital marketing phenomena
• Website & mobile app developers
• Website management platforms
• Website conversion rate optimization (CRO)
• Facebook (Meta) platform
• Facebook profile
• Facebook events and groups
• Facebook pages
• Facebook (Meta) business manager
• Facebook (Meta) store locations manager
• Facebook (Meta) commerce manager
• Facebook (Meta) business suite
• Instagram platform
• Instagram profile
• Instagram posts & stories
• Twitter platform
• TikTok platform
• TikTok profile
• TikTok posts
• YouTube platform
• YouTube studio
• Google My Business platform
• Pinterest platform
• Quora platform
• LinkedIn platform
• LinkedIn jobs & groups
• LinkedIn profile
• LinkedIn pages
• LinkedIn sales navigator
• Legal issues for a website
• Legal issues & copyright
• URLs & UTMs
• URLs & UTMs in Google Analytics
• URLs shorteners
• Content production - research
• Content production - articles
• Content production - visual identity fundamentals
• Content production with Canva
• Content production - podcasts
• Content marketing strategy & calendar
• Content marketing strategy - production
• Content marketing strategy - distribution
• Content marketing strategy - promotion
• Content marketing strategy - metrics
• Content marketing strategy - services
• Content marketing strategy - exercise
• Search engine optimization strategy
• Search engine optimization - content
• Search engine optimization - technical
• Search engine optimization - backlinks
• Search engine optimization checkup - content
• Search engine optimization checkup - technical
• Search engine optimization checkup - backlinks
• Google Search Console
• Search engine optimization - report
• Search engine optimization - services
• Search engine optimization - exercise
• Social media marketing strategy & calendar
• Social media marketing strategy - accounts & followers
• Social media marketing strategy - posting
• Social media marketing strategy - social listening & live marketing
• Social media marketing strategy - customer care & support
• Social media marketing strategy - engagement & contests
• Social media marketing strategy - crisis management
• Social media marketing strategy - metrics
• Social media marketing strategy - services
• Social media marketing strategy - exercise
• Advertising campaigns fundamentals
• Advertising campaigns with Google tag manager
• Premium, programmatic & native advertising campaigns
• Advertising campaigns with Google DV360 programmatic platform
• Facebook & Instagram advertising manager
• Facebook & Instagram advertising manager - audiences
• Facebook & Instagram advertising manager - creative hub
• Facebook & Instagram advertising campaigns - awareness
• Facebook & Instagram advertising campaigns - traffic
• Facebook & Instagram advertising campaigns - engagement
• Facebook & Instagram advertising campaigns - leads
• Facebook & Instagram advertising campaigns - sales
• Facebook & Instagram advertising campaigns - mobile installations
• Facebook & Instagram advertising campaigns - remarketing
• Facebook & Instagram advertising campaigns - reach & frequency
• Facebook & Instagram advertising campaigns - account optimization (CRO)
• Facebook & Instagram advertising campaigns - performance optimization (CRO)
• Google advertising manager
• Google advertising manager - audiences
• Google advertising campaigns - search
• Google advertising campaigns - display
• Google advertising campaigns - performance max
• Google advertising campaigns - shopping
• Google advertising campaigns - video
• Google advertising campaigns - app
• Google advertising campaigns - smart
• Google advertising campaigns - discovery
• Google advertising campaigns - remarketing
• Google advertising campaigns - account optimization (CRO)
• Google advertising campaigns - performance optimization (CRO)
• LinkedIn advertising manager
• LinkedIn advertising campaigns - awareness
• LinkedIn advertising campaigns - all objectives
• LinkedIn advertising campaigns - creatives
• LinkedIn advertising campaigns - optimization
• Twitter advertising manager
• Twitter advertising campaigns - reach
• Twitter advertising campaigns - all objectives
• Twitter advertising campaigns - optimization
• Pinterest advertising manager
• Pinterest advertising campaigns - awareness
• Pinterest advertising campaigns - all objectives
• Pinterest advertising campaigns - optimization
• Quora advertising manager
• Quora advertising campaigns - awareness
• Quora advertising campaigns - all objectives
• Quora advertising campaigns - optimization
• Affiliates advertising campaigns
• TikTok business manager
• TikTok advertising manager
• TikTok advertising campaigns - reach
• TikTok advertising campaigns - all objectives
• Advertising strategy & media plan
• Advertising strategy services
• Advertising strategy & media plan - exercise
• Data & marketing automation
• Email marketing strategy
• Mobile marketing strategy
• Chatbots strategy
• Email & mobile marketing services
• Influencer marketing strategy
• Facebook (Meta) brand collabs manager
• Influencer marketing services
• Reputation management online strategy
• Public relations online strategy
• Reputation management & public relations online services
• Google Analytics 4
• Google Analytics 4 - events & metrics
• Google Analytics 4 - reports
• Google Analytics 4 - explorations & advertising
• Social media website analytics
• Digital marketing reporting
• Digital marketing reporting with Google Looker (Data) Studio
• Digital marketing reporting services
• Digital marketing reporting - exercise
• Growth marketing strategy
• Growth marketing services
• Digital marketing strategy
• Digital marketing strategy - online research
• Digital marketing strategy - creative concept
• Digital marketing strategy - tactics
• Digital marketing strategy - funnel
• Digital marketing strategy - timeline
• Digital marketing strategy - budgeting
• Digital marketing strategy - team
• Digital marketing strategy - presentation
• Digital marketing strategy - exercise
• Digital marketing professionals
• Digital marketing services
• Course summary & epilogue