Masterclass in Digital Advertising Strategy & Planning

Tolis Aivalis, MANAGING PARTNER
George Arapogiannis, MANAGING DIRECTOR
Galinos Giaglis, MANAGING DIRECTOR
Panagiotis Papachatzis, MANAGING DIRECTOR

Outcomes of this digital advertising strategy & planning training
After completing this course you will be able to immediately:

• Understand the features of all demonstrated platforms, networks and tools.
• Form and run entire campaigns.
• Target the right audience or create a new lookalike one.
• Identify problems, plan and develop problem-solving strategies which you can optimize.
• Create cohesive, persuasive content or creatives and distribute them to others.
• Evaluate all different insights, analytics, metrics and relevant KPIs.
• Sell services to your customers, set up and manage their accounts on every platform.
• Find a job and apply everything you know.

Syllabus
This is an advanced training which offers thorough step-by-step lectures, tutorials and hands-on exercises on all strategies, tools and practices in order to calculate estimates, plan and present a complete digital advertising plan.

Benefits of this digital advertising strategy & planning education
Start a career as a Digital Advertising Planner Professional
Access hundreds of job positions and immediately work. This is your best step towards a certified professional position. We support you during your training and after your graduation so you can achieve your goals. Our reputation within the industry will give you an automatic head start. Our graduates are seen as the most employable in the country. Secure a solid future with this highly-demanded skill-set.

Topics for this digital advertising strategy & planning course

• Course Introduction
• Digital advertising campaigns fundamentals
• Google tag manager
• Digital advertising strategy & media plan
• Course Epilogue

Industry-recognized credentials
After completing 80% of your videos to watch, you are given a professional certificate.

Video-on-demand education
Study 100% online and learn from the comfort of your home with pre-recorded learning. Start and stop anytime you want, any hour of the day and complete the course at your own pace. Videos are constantly updated.

Award-winning
Awarded as the Best Digital & Social Media Marketing Education in Greece, by Social Media World and Best Digital Marketing E-learning Course in Greece, by Education Leaders Awards.

Curriculum academic level
This exceptional course has a level of EQF 6 training program. Includes all the platforms, tools, strategies, tactics, best & bad practices, costs, pricing, key performance indicators, metrics, glossary and job positions.

Access to our instructors during your training
Ask questions and share your work with our instructors in a private Facebook group.

Access to files during your training
Access to unique presentations & bonus files, which are updated daily.

Lifetime free bonus events
Join monthly Q & A events and quarterly mix & match events, so you don’t miss the fun of networking.

Lifetime alumni discounts
Get special prices for all our educational programs after you graduate.

Lifetime business opportunities
Connect with professionals or customers in our powerful community and access business specs and projects.