Masterclass in Digital PR & Reputation

Tolis Aivalis, MANAGING PARTNER, AIVAL.COM
Panayiotis Tsantilas, FOUNDER & CEO, PALO

Outcomes of this digital PR & reputation training
After completing this course you will be able to immediately:

• Understand the features of all demonstrated platforms, networks, and tools.
• Identify problems, plan and develop problem-solving strategies which you can optimize.
• Understand and apply the reputation strategy types.
• Know how to reach media publishers and keep in contact with them.
• Know how to monitor the reputation of your business or brand.
• Evaluate all different insights, analytics, metrics and relevant KPIs.
• Sell services to your customers.

Syllabus
This is an advanced training which offers thorough step-by-step lectures, tutorials and hands-on exercises on all strategies, tools and practices in order to generate content or personas/profiles wich affects your repuation and integrate all digital marketing tactics into your media & public relations.

Benefits of this digital PR & reputation education
Start a career as a Digital Reputation Professional
Access hundreds of job positions and immediately work. This is your best step towards a certified professional position. We support you during your training and after your graduation so you can achieve your goals. Our reputation within the industry will give you an automatic head start. Our graduates are seen as the most employable in the country. Secure a solid future with this highly-demanded skill-set.

Topics for this Digital PR & reputation course

Course Introduction

• Course welcome & overview
• Course introduction - your account
• Course introduction - interacting with us

Digital reputation management

• Managing online reputation
• Astroturfing
• Fake content & hoaxes
• Manipulated fake content
• Deep fake content
• Fake profiles
• Fakes profiles activity
• Monitoring reputation
• Handling attacks & crises
• Astroturfing with public figures
• Astroturfing with mascots or personas
• Astroturfing with bots
• Reputation management as a service
• How to monitor reputation with Palo Pro
• Palo Pro - Dashboards
• Palo Pro - Queries concept
• Palo Pro - Queries setup
• Palo Pro - Mentions & buzz
• Palo Pro - Sentiment analysis
• Palo Pro - Impact
• Palo Pro - Data filtering & sorting in Dataview
• Palo Pro - Adjusting sentiment in Dataview
• Palo Pro - Alerts
• Palo Pro - Reporting
• Palo Pro - Dashboard components summary
• Palo Pro - Pricing

Digital public relations management

• Digital public relations
• Digital public relations - Use of websites
• Digital public relations - Use of U.T.M.s
• Digital public relations - Outreach with tools
• Digital public relations - Use of offsite S.E.O.
• Digital public relations - Use of content marketing
• Digital public relations - Use of social networks
• Digital public relations - Use of email & mobile messages
• Digital public relations - Events management
• Digital public relations - Monitoring our work
• Digital public relations - The digital P.R. specialist
• The digital reputation and public relations section summary

Course Epilogue

• Course epilogue - one last thing before you go

Industry-recognized credentials
After completing 80% of your videos to watch, you are given a professional certificate.

Video-on-demand education
Study 100% online and learn from the comfort of your home with pre-recorded learning. Start and stop anytime you want, any hour of the day and complete the course at your own pace. Videos are constantly updated.

Award winning
Awarded as the Best Digital & Social Media Marketing Education in Greece, by Social Media World and Best Digital Marketing E-learning Course in Greece, by Education Leaders Awards.

Curriculum academic level
This exceptional course has a level of EQF 6 training program. Includes all the platforms, tools, strategies, tactics, best & bad practices, costs, pricing, key performance indicators, metrics, glossary and job positions.

Access to our instructors during your training
Ask questions and share your work with our instructors in a private Facebook group.

Access to files during your training
Access to unique presentations & bonus files, which are updated daily.

Lifetime free bonus events
Join monthly Q & A events and quarterly mix & match events, so you don’t miss the fun of networking.

Lifetime alumni discounts
Get special prices for all our educational programs after you graduate.

Lifetime business opportunities
Connect with professionals or customers in our powerful community and access business specs and projects.