Syllabus
This is an advanced training which offers thorough step-by-step lectures, tutorials and hands-on exercises on all strategies, tools and practices in order to hack your growth by analyzing data, focusing on different metrics that matter and running experiments.
Award winning
Awarded as the Best Digital & Social Media Marketing Education in Greece, by Social Media World and Best Digital Marketing E-learning Course in Greece, by Education Leaders Awards.
Curriculum academic level
This exceptional course has a level of EQF 6 training program. Includes all the platforms, tools, strategies, tactics, best & bad practices, costs, pricing, key performance indicators, metrics, glossary and job positions.
Benefits of this growth marketing education
Start a career as an Growth Marketing/Hacking Professional
Access hundreds of job positions and immediately work. This is your best step towards a certified professional position. We support you during your training and after your graduation so you can achieve your goals. Our reputation within the industry will give you an automatic head start. Our graduates are seen as the most employable in the country. Secure a solid future with this highly-demanded skill-set.
Topics for this growth marketing course
Course Introduction
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Growth Marketing Strategy
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The Growth Marketing
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The prerequisites before Growth Marketing
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The full pirate funnel of Growth Marketing
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The goals & metrics of a pirate funnel
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Hotjar.com pirate funnel case study
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The one metric that matters (O.M.T.M.)
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The G.R.O.W.S. methodology
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Growth marketing as a service
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The growth marketer/hacker
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Growth hacking tactics
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Growth hacking tactics - Other people's networks
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Growth hacking tactics - Fear of missing out
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Growth hacking tactics - Gamification
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Growth hacking tactics - Queue jumping
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Growth hacking tactics - Referrals
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Growth hacking tactics - Summary
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Growth hacking case studies
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Growth hacking case studies - AirBnB
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Growth hacking case studies - Meerkat
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Growth hacking case studies - Hotmail
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Growth hacking case studies - Apple iPhone
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Growth hacking case studies - Ninety Nine
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Growth hacking case studies - Clubhouse
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Growth hacking case studies - Hubspot
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Growth hacking - Data collection & G.D.P.R.
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Growth hacking case studies - LinkedIn
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Growth hacking case studies - Facebook
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Growth hacking case studies - Quick books
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Growth hacking case studies - Backlinko
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Growth hacking case studies - Foursquare
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Growth hacking case studies - Barack Obama
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Growth hacking case studies - Lime
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Growth hacking case studies - Dropbox
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Growth hacking case studies - Summary
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The growth hacking tactics section summary
Course Epilogue